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Zertifizierung - Product Management I

Module 1

  • Live Online oder Präsenz
  • Zertifizierung
  • 4REAL
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Product managers are the entrepreneurial driving force behind successful products. They strategically and operationally steer how products are profitably positioned in the market. In this three-day seminar, you will learn modern, tried-and-tested tools for product managers. You will understand which decisions are required at which point in time and how to make these decisions on a qualified, future-oriented basis using analysis, innovation and planning methods.

The training teaches you how to integrate customer centricity and agile thinking into product development and position yourself as a market-oriented partner. You will understand your role as a product manager and the interfaces to other critical functions in your company. The seminar is based on our  4REAL model and is available as a live online training or on-site. It provides the ideal foundation for the Certified Product Manager (ISMI) certification, which is administered by Ingolstadt University of Applied Sciences.

Please click here to learn more about the certification proess: Product management certification.

Zertifizierung
Zielgruppe

Wer sollte teilnehmen:

Zielgruppe

  • Managers who plan a product management organisation
  • Junior product managers and career starters in product management
  • All employees who have current or future product management responsibilities

Voraussetzungen

No special knowledge is required for participation in this seminar. The training is conducted in English, so you should have a proficient command of the English language.
Trainingsprogramm

Trainingsprogramm

Product Management:

  • Task & Function
  • Roles of product managers
  • History & organizational evolvement

Product Innovation and Brand Management:

  • Trend research
  • Brand management
  • Innovation methods
  • Choosing the right product name
  • Customer focus groups, development budgets

Product Development and Management of Existing Products:

  • Product life cycle
  • SWOT-, ABC- & Pareto-analysis
  • Portfolio management - benchmarking, BSC
  • Market and Competitor-analysis:
  • Methods and tools
  • Market segmentation
  • Target groups
  • Sinus-Milieus
  • Competitor/competition structure analysis

"Customer Centricity" - Agile Ways of Thinking in Product Development:

  • Customer facing process and touch points with customers
  • Meaningful initiatives in the "Customer Centricity Portfolio"
  • Key elements for employees in the Customer Centricity strategy

Critical Success Factors, Anti-Flop-Principle:

  • Lead market theory
  • Below-the-line effects
  • Providing customer benefit arguments for the sales force
  • Buying-Selling Center
  • Open Selling Process, Consultative Selling

Strategic Aspects:

  • Planning & enforcement
  • The Ansoff-matrix
  • Competitive-, product- & product-market-strategies

Marketing Mix:

  • Product/portfolio strategy, product positioning, visualization
  • New media (blogs, communities & "the long tail of new media")
  • Go-to-market model
  • Product pricing
  • Product costs

Stage Processes:

  • Stage-Gate process
  • Quality Function Deployment
  • SCRUM, PRINCE2
  • Software tools
Schulungsmethode

Schulungsmethode

Lecture, individual and group work, discussion, case studies.

Hinweis

Hinweis

This training is part of our certification path to become a "Certified Product Manager (ISMI)". By attending this training, you qualify for the first part of the certification path. To get to the second part of the certification path, please attend the training "Product Management II - Generating value-adding innovations” (11013). Afterwards you are ready to start the certification process to become Certified Product Manager (ISMI).

Zertifizierung

Häufig gestellte Fragen (FAQ)

Häufig gestellte Fragen (FAQ)

Who is this seminar designed for?

This seminar is designed for managers who plan a product management organisation, junior product managers, and all employees who have current or future product management responsibilities.

What prerequisites do I need? 

No special knowledge is required. The training is conducted in English, so you should have an proficient [BD3.1]command of the English language.

Is this seminar part of a certification programme? 

Yes, this seminar is the first module on the path to becoming a Certified Product Manager (ISMI). After completing the second module, you can take the examination, which is administered by Ingolstadt University of Applied Sciences.

What learning methods are used? 

The training combines lectures, individual and group work, discussions, and practical case studies to ensure sustainable learning transfer. The seminar is based on our 4REAL approach.

What format is the seminar offered in? 

The three-day seminar (21 hours) is available as a live online training or on-site.

What benefits will I gain from this seminar? 

You will master essential analysis, innovation and planning methods in product management. Furthermore, you will be able to make informed decisions and better understand your role as a product manager within the company. Finally, you will also be prepared for the ISMI certification.

Zertifizierung - Product Management I