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Zertifizierung - Product Management II - Generating value-adding innovations

Module 2

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  • Zertifizierung
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2 Tage (14 Stunden)
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After attending the seminar, you will have comprehensive knowledge regarding the management of products and services. You will be aware of the importance of a suitable product strategy for the success of the company and will be able to design and implement the product policy in accordance with the strategic corporate objectives. This seminar is the ideal prerequisite for the personal certification "Certified Product Manager (ISMI)", with which you can document your competence in product management. This seminar is the ideal prerequisite for the personal certification "Certified Product Manager (ISMI)", through which you can document your competence in product management.

Please click here to learn more about the certification proess: Product management certification.

Zertifizierung
Zielgruppe

Wer sollte teilnehmen:

Zielgruppe

Managers who are planning a product management organization, product and product group managers, senior PM, account managers. Employees from specialist departments who will have the tasks of a product manager in the future.

Voraussetzungen

11059 or equivalent knowledge.
Programm

Trainingsprogramm

Corporate strategy and product strategy - an interplay:

  • Strategy development
  • Competitive scenario analysis
  • Success factor calculation

The product manager as a partner of the management:

  • The importance of product management for the management
  • Derivations for personal positioning and communication

Business management know-how for product managers:

  • Break-even calculation - product costing - contribution margin accounting
  • Quality management - Process management
  • Value creation management - Management of budget and business results
  • Supplier relationship management

Marketing and sales know-how for product managers:

  • Marketing strategies national/international
  • Planning and implementation of holistic product, sales and marketing campaigns
  • Establishment and development of strategic product and customer potentials
  • Sales support in B2B and B2C
  • Idea management of product management:
  • Deepening the methods of idea generation, selection and implementation
  • Development of strategic offer potentials and unique selling propositions
Methodik

Methodik

Lecture, individual and group work, discussion, case studies, case supervision.

Hinweis

Hinweis

This training is part of our certification path to become a "Certified Product Manager (ISMI)". By attending this training, you qualify for the second part of the certification path. The first part of the certification path will be covered by attending the training with the course number "11059". Afterwards you are ready to start the certification process to become Certified Product Manager (ISMI). You would like to have further information? Please click here:
Zertifizierung

Häufig gestellte Fragen (FAQ)

Häufig gestellte Fragen (FAQ)

Who is this seminar for?

This seminar is designed for Product Managers, Senior Product Managers, Account Managers, and managers involved in product strategy and innovation. It is also suitable for professionals who will take on product management responsibilities in the future.

What prerequisites do I need?

A basic understanding of product management is recommended, as the seminar focuses on advanced topics such as product strategy, innovation management, and value creation.

 

What benefits will I gain from attending this seminar?

Participants will learn how to develop effective product strategies, create value-adding innovations, and align product policies with corporate objectives. The seminar also serves as an ideal preparation for the Certified Product Manager (ISMI) certification.

 

What topics are covered in the seminar?

Key topics include the relationship between corporate and product strategy, the role of the product manager, break-even analysis, product costing, value creation management, budget management, strategic product development, and innovation methods for generating and implementing new ideas.

 

Which learning methods are used?

The seminar combines lectures, individual and group work, discussions, case studies, and case supervision.

Zertifizierung - Product Management II - Generating value-adding innovations