Zertifizierung - Product Management II - Generating value-adding innovations

Zielgruppe

Voraussetzungen

This training is part of our certification path to become a "Certified Product Manager (ISMI)". By attending this training, you qualify for the second part of the certification path. The first part of the certification path will be covered by attending the training with the course number "11059". Afterwards you are ready to start the certification process to become Certified Product Manager (ISMI). You would like to have further information? Please click here:

Who is this seminar for?

This seminar is designed for Product Managers, Senior Product Managers, Account Managers, and managers involved in product strategy and innovation. It is also suitable for professionals who will take on product management responsibilities in the future.

What prerequisites do I need?

A basic understanding of product management is recommended, as the seminar focuses on advanced topics such as product strategy, innovation management, and value creation.

What benefits will I gain from attending this seminar?

Participants will learn how to develop effective product strategies, create value-adding innovations, and align product policies with corporate objectives. The seminar also serves as an ideal preparation for the Certified Product Manager (ISMI) certification.

What topics are covered in the seminar?

Key topics include the relationship between corporate and product strategy, the role of the product manager, break-even analysis, product costing, value creation management, budget management, strategic product development, and innovation methods for generating and implementing new ideas.

Which learning methods are used?

The seminar combines lectures, individual and group work, discussions, case studies, and case supervision.