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Training - MyStory: Succeeding as a Senior Salesperson

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  • 4REAL
    4REAL© steht für eine neue Generation der Weiterbildung: heterogene und personalisierbare Trainings für einen nachhaltigen Lerntransfer in die Arbeitsumgebung. Mehr erfahren
Inhouse Individuell
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Dauer
2 Tage (14 Stunden)
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Referenz
18576
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This training enables experienced sales professionals, sales engineers, and business engineers to further enhance their effectiveness across the entire sales process. It emphasizes purposeful customer engagement, strategic use of internal networks, and the ability to create lasting preference through measurable impact. Participants strengthen their ability to act with focus, align resources efficiently, and build sustainable competitive advantage through meaningful interactions.

You will learn to:
  • Prioritise activities to maximise efficiency and sales impact
  • Mobilise and align internal resources to support sales success
  • Build strong, trust-based relationships with relevant stakeholders
  • Develop a deep understanding of customers and their business environment
  • Create clear differentiation and consistently deliver on promises to foster long-term loyalty

Zielgruppe

Wer sollte teilnehmen:

Zielgruppe

  • Experienced sales staff
  • Sales engineers, sales managers, technical sales representatives, business engineers

Voraussetzungen

No formal prerequisites, but ideally:

  • Experience in sales or customer-facing roles
  • Familiarity with customer needs and sales processes
  • Interest in developing relationship-building and networking skills
Programm

Trainingsprogramm

Organising and Targeting for Efficiency

  • Set priorities
  • Mobilise networks
  • Social media targeting
  • Leverage internal contacts and resources

Understanding Customer and Environment

  • Make first interactions valuable
  • Identify needs, use weak signals
  • Challenge customer thinking
  • Emphasise customer value

Making a Difference to Create Preference

  • Create emotionally impactful presentations
  • Adapt to different contact profiles
  • Collaborate to remove obstacles
  • Keep promises long-term

Hands-On

  • Refine action plan
Pädagogik

Pädagogik

This training is based on a varied mix of methods, including expert input, discussions, practical exercises, individual and group activities, as well as guided self-reflection. It follows the 4REAL model to ensure sustainable learning transfer and is complemented by additional learning content on the digital learning platform LearningHub@Cegos.

Häufig gestellte Fragen (FAQ)

Häufig gestellte Fragen (FAQ)

Who is this seminar especially for?

The seminar is aimed at experienced sales professionals, Sales Engineers, and Business Engineers who want to improve their effectiveness in customer interactions and the overall sales process.

What are the key topics of the seminar?

Key topics include prioritization, strategic use of resources, building sustainable customer relationships, understanding customers and their environment, and creating preference and loyalty.

What practical benefits will I gain?

You will plan sales activities more efficiently, identify customer needs faster, leverage internal networks strategically, and build long-term customer loyalty through persuasive impact.

Training - MyStory: Succeeding as a Senior Salesperson