Training - Hybrid Customer Journey Demystified

This live online training focuses on the key success factors for an outstanding customer experience. Even though modern technologies take over many tasks, people remain irreplaceable in direct customer contact—because technology only works at the process level, not in real dialogue. This is exactly where this training course comes in: consciously designing meaningful and emotionally effective customer experiences throughout the entire customer journey.

It is therefore crucial to recognize the needs and challenges of customers and respond to them in a targeted manner in order to create a consistent and positive customer experience.

The following topics will therefore be central: the importance of customer experience, factors influencing customer satisfaction in the age of Industry 4.0, proven models of excellence, a customer-focused corporate culture, and the central pillars of customer experience and our customers' expectations.

You will learn:

• Better understand customers and identify the most important steps for building a customer-centric culture
• Analyze touchpoints along the customer journey—including key phases, emotions, and success factors—in order to make targeted optimizations
• Design a hybrid (phygital) customer journey that takes into account effort, emotions, and success as key pillars